We are a niche solution provider catering to primarily female oriented brands and products.

Since 1999 we have been working with a global client base focused on the North American female consumer.
From casual games to celebrity content we help our clients reach this coveted demographic.

Women Hold Purchasing Power

For years, women have been recognized as the chief purchasing officers for their households, and they still are the primary decision makers for household goods. But women also drive the big-ticket expenditures for themselves, their families, and their businesses. For example, women drive the purchases of:

  • 91 percent of new homes
  • 66 percent of computers
  • 92 percent of vacations
  • 65 percent of new cars
  • 89 percent of bank accounts
  • 93 percent of food

All this influence at the same time that 91 percent of these women feel that advertisers don’t understand them.

In Average 71% of women feel misunderstood by marketers:

  • 59 percent of women feel misunderstood by food marketers
  • 66 percent feel misunderstood by healthcare marketers
  • 74 percent feel misunderstood by investment marketers
  • 84 percent feel misunderstood by investment marketers

Source: Yankelovich Monitor