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Most Popular Display Banner Ad Sizes

Advertising Platform for all your marketing and revenue generation needs.

  • 300 x 250 – Inline rectangle
  • 320 x 50 – Mobile leaderboard
  • 320 x 100 – Large mobile banner
  • 250 x 250 – Square banner
  • 200 x 200 – Small square banner
  • 728 x 90 – Narrow Banner
  • 600 x 160 – Skyscrapper

They are one of the fastest-growing ad formats in the industry. As users are watching more video content every day, advertisers have already started pouring the marketing budget into the video ads. Besides, video ads can tell a story and brand recall is way higher than banner ads.
When it comes to mobile video ads, you can rely on – 320*480 and 480*320. Besides, you can run out-stream video ads in 300*250 units. They all can generate higher CPMs and Video Completion Rates (VCRs).

Mobile interstitial ads are the visuals that pops-up when a user try to close/switch the webpage. They offer engaging content and call to action and covers the complete mobile screen.
These kinds of ads are more common in gaming apps and websites which requires users to interact often. You can try the full-screen size or opt-in for other standard sizes too.

Mobile native ads are the ones that blend well with the content on your site. They are non-intrusive and the most subtle form of advertising. However, they are proven to earn higher views and shares than the other ad content formats.
Most often, users will engage with the content without realizing that it is an ad. If the ads are matching the context of the page, the CTRs can go as.

Rich Media Ads are ads with rich formats such as videos, GIFs, and audio. A user can interact or even complete the intended action without leaving the webpage. Publishers generally serve rich media ads by combining display and interstitial ads.
Though the format is popular among app publishers, rich media formats such as Expandable ads are also used on the mobile web. They offer a better ground for advertisers to showcase their service/product completely.
According to a study by the IAB and comScore, rich media ads result in 79% higher user engagement, an 18% increase in brand recall, and a 23% increase in message recall. In addition, 43% of the respondents said the rich media ads grab their attention better than banner ads. However, it is essential to keep the number of ads minimal to prevent bounces and user frustration.

The mobile filmstrip is a 320*250 rich media ad unit that expands to a full screen and allows the advertiser to tell a story. A user can slide 5 different media in a single banner. Publishers including Business Insider, Gizmodo, and Lifehacker are actively using the ad type.

Adhesion banners are the tenacious ad units at the top or bottom of the mobile screen which can be expanded to the full screen upon user action.

Mobile sliders are also tenacious ad units that stay at the bottom of the screen. It doesn’t obstruct the user in any way. Once slid, the user will be able to see the complete ad with the call to action.
With the sizes of mobile ads being too small, ad units are utilizing users-initiation to take the full screen thus, ensuring the brand message is delivered clearly and conveniently.

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